Is everyone complaining that they can't find things on your website or intranet? If so, you have a problem with findability which information architecture can solve.

Information architecture is a science which goes back to before the creation of the internet. The term was invented by a building architect who realised that the problems which people were having with electronic systems, were very similar to the problems people have in getting around buildings. Information architecture is a range of tools and techniques which can be applied to improve navigation around medium and large scale sites. For smaller sites, user-centred design will be sufficient for a findable navigation system.

Findability is about getting around your site. For For information about getting to your site, you will want to know about search engine optimisation, which is part of our website optimisation service.