We are strong believers in the user-centred design approach. Put simply, we make sure that the business goals are delivered by considering whether the solution will work with real people. The user experience can be thought as a process from start to finish which enables the user to complete the task, and we can help make sure that the process works. It's like a chain which is only as strong as the weakest link. We will find the weakest points and help you to strengthen them.
1. Searchability
The user has to be able to find your website in the first place. This means good search results through Search Engine Optimisation, Pay Per Click (e.g. Google Adwords), having a memorable web address, having links to your website.
2 Availability
The website needs to be available on the internet and respond in a timely fashion. Your website can be analysed for response times. Quick response times also helps your Google search results.
3. Device Accessibility
The website has to work on your user's web browser. This means it has to work regardless of their device, browser or - in the case of many disabled users - assistive technology & settings. Different browsers includes mobile devices. Does your website work on the iPhone, iPad and other devices.
4. Credibility
When people reach the site, is it credible? People will judge a site in a fraction of a second. Unless they believe immediately that the site might offer what they are looking for, they are likely to hit the back button and look elsewhere.
5. Findability
This is where information architecture comes in. Can people get around the site easily enough. If they find it difficult to get around, or don't realise that you have something they are interested in, then they will try elsewhere.
6. Usability and Content Accessibility
The easier the site is to user, the more likely they are to take action. I'm sure you can think of many websites you've been on when you've given up. How many people are giving up on your site? The aim of usability is that people can use your site without having to conciously think about how to go about it.
7. Desirability
Ultimately, you want to create desire in the user. This could take one of two forms. Either people want the product or service you are providing, and this translates to a successful sales or marketing campaign. But it is very often important for the user to find the site useful. A useful site will support credibility and search engine results, so people will come back later when they are ready for your product or service.